Aesthetics and Sustainable Luxury Consumption:
Evidence from Scientific Literature, Case Studies and Consumer Neuroscience
English | 2025 | ISBN: 3031968328 | 173 Pages | PDF EPUB (True) | 10 MB
Evidence from Scientific Literature, Case Studies and Consumer Neuroscience
English | 2025 | ISBN: 3031968328 | 173 Pages | PDF EPUB (True) | 10 MB
Drawing on relevant literature, enriched by insightful case studies and empirical research, the book introduces a novel conceptualization of sustainable luxury consumption, integrating individual motivations and aesthetic characteristics to better understand the psychological and physiological consumers’ response.