AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands.

AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in todays AI-driven world.

Key Topics Covered

Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why its crucial for executives and employees to adapt

AI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Googles EEAT standards, and navigate evolving search algorithms

Authenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it

Ethical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policies

AI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt