Ultimate Game Marketing

Build, Launch & Grow a Game : Learn how to market your game like a Pro.

What you'll learn
- Craft and execute a full marketing plan from pre-dev to post-launch
- Build and grow a loyal player community across key platforms
- Create high-impact trailers, ads, and storefronts that convert
- Master influencer outreach, press kits, SEO, and analytics tools

Requirements
- No marketing experience required—perfect for beginners and self-taught devs
- You should have a game in development or a playable prototype
- Basic familiarity with platforms like Steam, Discord, and social media helps
- A Google Drive or Notion account is recommended for organizing your plan

Description
This course contains the use of artificial intelligence.

You’ve poured everything into building your game.

Now it’s time to make sure people actually find it, play it, and talk about it.

Ultimate Game Marketingis a complete, step-by-step course for indie developers, solo creators, and small studios who want to launch their games with confidence and build lasting player engagement.

In this course, you’ll learn how to approach game marketing like a professional, even if you’re just getting started. You’ll go from uncertain and overwhelmed to having a clear, actionable plan built around your game, your goals, and your audience.

What You’ll Learn

Across forty focused lessons, you’ll explore the entire marketing journey—from early planning to long-term growth:

Define your game’s unique selling point and build a recognizable brand identity

Grow a loyal community through social media, dev-logs, and direct engagement

Reach players through influencers, press coverage, and smart collaborations

Create trailers, visuals, and store pages that convert interest into sales

Run effective ad campaigns on major digital platforms without wasting budget

Coordinate launches and events with storefronts and gaming communities

Manage reviews, updates, and player feedback for continued success

By the end of the course, you’ll have developed acomplete marketing plan—a practical guide you can use to promote your game from concept to post-launch.

Who This Course Is For

Indie game developers and solo creators ready to take marketing seriously

Small studios aiming to expand their audience and visibility

Marketing and community professionals working in the games industry

Anyone developing a game who wants to understand how to attract players and build momentum

Whether you’re preparing for Early Access, planning a public release, or refining your post-launch strategy, this course gives you the structure and insight to market with purpose and confidence.

Why You’ll Succeed

Every lesson is designed to be practical, engaging, and easy to apply.

No fluff. No filler. Just proven techniques, real-world examples, and creative inspiration to help you turn visibility into success.

By the end, you won’t just understand how game marketing works—

you’ll be equipped to execute your plan, measure your results, and build a brand that lasts.

Let’s turn your vision into a launch that players will remember.

Enroll today and start creating your ultimate game marketing strategy.

Who this course is for:
- Game devs with a playable build or vertical slice
- Community managers or marketing leads at small studios
- Creators looking to grow their audience and brand
- Anyone launching a game and ready to turn interest into impact
More Info